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On the afternoon of the 19th, as one of the important events of the 2020 China (Dalian) International Clothing and Textile Expo, the China Textile and Apparel Industry "Dalian Release" co-sponsored by China Textile Industry Federation, China Garment Association and Dalian Municipal Government was held at Dalian World Expo Plaza . The reporter learned from the press conference that the new crown pneumonia epidemic has brought a huge impact to the apparel industry and is also catalyzing the digital upgrade of the apparel industry.
Since 2016, relying on the resources of the China National Textile and Apparel Council and the platform of the China (Dalian) Service Fair, "Dalian Release" has been successfully held for four sessions, analyzing the industry development situation from multiple perspectives, clarifying the industry development direction, and sharing advantageous companies Development experience has become an important authoritative information release channel for China's textile and apparel industry.
Since the beginning of this year, affected by the epidemic, the apparel industry has faced tremendous environmental pressure and systemic risks, and both ends of the industry have experienced unprecedented shocks. Liu Jing, Senior Project Director of the Industry Department of the China National Garment Association, gave a detailed explanation of the recovery of production and operation of the industry since the epidemic and the main problems facing the production and operation of the clothing industry in China in 2020. The latest data on domestic sales, investment, benefits, etc.
Liu Jing said that from the perspective of the economic operation of the apparel industry since 2020, the decline in production has gradually narrowed, but the rebound has weakened; online sales have continued to improve, and domestic sales of apparel have improved significantly; exports have continued to decline, and the decline has narrowed ; Investment scale has shrunk sharply, investment willingness and development confidence are insufficient; industry quality and efficiency have improved, but operating pressure is still relatively high.
She also analyzed the characteristics of the industry's economic operation this year. The operation of the industry showed obvious marginal improvement. Apparel companies overcome many pressures and actively adjust development strategies through digital transformation, innovating online marketing models, refined management upgrades, etc., and continue to innovate in manufacturing R&D, industrial chain operation, business models, cross-border cooperation, etc., to promote steady production The recovery and improvement of the consumer market are improving, and the stable recovery of industry operations has basically been realized.
The digital upgrade is fully and deeply advanced. The prevention and control of the epidemic has become an opportunity for the apparel industry to accelerate digitalization. The perfection of the company's digital system directly determines the survival space and industry competitiveness of the company under the current situation. Catalyzed by the epidemic, with the goal of digitalization, networking, and intelligence, and technological transformation as the main approach, digital transformation and intelligent reshaping are being fully and deeply promoted on the production and consumption ends of the apparel industry.
Online new retail is booming. With the gradual recovery of consumer demand, apparel companies have further strengthened new retail and new e-commerce businesses, and through the integration of online and offline sales channels, using AI, big data analysis and other new technologies to empower products and retail terminals, build and improve online lines Under the coordinated development of an omni-channel marketing system. Foreign trade companies are accelerating the development of cross-border e-commerce. At the same time, new consumption models such as online sales and live streaming have become the main sales channels for foreign trade companies to directly face consumer groups.
"Guo Chao" brand is becoming more and more mature. Major clothing "Guochao" brands are moving towards younger and individualized brands. They can gain more rapid insight into the changes in domestic market consumption trends. They can increase their weight from multiple tracks such as product culture, sales channels, and supply chain management, and quickly deploy and seize the country. market. The "Guochao" brand has gradually matured in terms of quality, design, and brand culture. The international "marriage" with foreign classic street fashion brands has further promoted the confidence of fashion consumption and the international influence of Chinese culture.
At yesterday’s "Dalian Release" site, Dong Kuiyong, deputy director of China Textile Information Center, released the "Development and Evolution of Productivity in the International Textile and Apparel Industry", and Xu Jianhua, Vice President of the Circulation Branch of China Textile Industry Federation released "The Status and Development of the Apparel Professional Market" , Liu Yaozhong, deputy director of the International Trade Office of the China National Textile and Apparel Council, released the "Development Status and Future Prospects of International Trade in the Clothing Industry in 2020".